Take charge of your fitness this year. Start the AXIOM Health & Fitness 30-day challenge and feel better about yourself this year. With our 30-day boot camp challenge, you will be motivated by our personal trainers, and work out in a group setting. Through circuit training exercises, and a structured meal plan, you’ll see results in just 30 days!

Visit our website to signup for our boot camp training sessions and view video testimonials from our clients. At the end of the month you’ll be happy with the results, our trainers will make sure of it!

The first week of 2011 is complete! Did you stick to your New Year’s resolutions? We want to hear how many times you worked out last week, and be honest!

If you’re struggling with your workout plan, be sure to check out our website and try out our boot camps for only $89!

Happy New Year! January is an exciting time – you have a clean slate to become who you want and accomplish what you want in the year ahead.

In the world of fitness, this time of year means tons of new faces and lives being changed. New Year’s magically pulls people to exercise – maybe you’re feeling the pull yourself.

Here are 5 predictions for the year ahead:

1. 2011 is the year that many will lose weight and regain their health. Times are changing. People are realizing that obesity and inactivity has gotten out of hand, and exercise is back in the spotlight. The real food movement is taking the globe by storm as people turn away from fast and processed foods and return to wholesome, nutritious meals.

2011 will be the year that many people adopt a healthier lifestyle and gain their life back. Maybe even you.

2. 92% of all New Year’s Resolutions will end in failure. While millions will start gung ho in January with lofty goals for massive weight loss, the reality is that most will fail.
Here’s why: They bite off more than they can chew.

In all the excitement of becoming a better person and transforming their life in the New Year, they make the crucial mistake of committing too much. But reality soon sets in and they give up.

Want to be apart of the 8% who will achieve their resolutions?

Then set realistic goals.

Instead of resolving to lose 50 pounds by June, commit to exercise 3-4 times each week.
Instead of resolving to give up all carbs, commit to bring healthy snacks to work instead eating from the vending machine.
Instead of resolving to drop 3 sizes in 3 months, commit to losing 1 pound each week until you reach your desired size.
Instead of resolving to never eat out again, commit to eating healthy all week and reward yourself with one meal out on the weekends.
Remember that the whole point of making a New Year’s Resolution is to become a healthier, happier and more successful person. Small changes done consistently will make a big difference.

3. We will help boatloads of new clients drop hundreds of unwanted pounds, body fat, and inches in 2011. At this time every year we are flooded with new, motivated clients who are ready to change their lives. Starting in January and right through December, we will see these amazing people face their fears, dig in with determination and accomplish great things.
That’s why we love what we do so much.

4. Every single new client that sticks with our program in 2011 will lose the weight, body fat, and inches guaranteed! There are no maybes when it comes to getting results.  It’s what we do, and we do it well. When a new client comes in to share their goals, we put together a plan to make those goals a reality. Sure, you have to follow the plan, show up for workouts and change how you eat.
And the results are all yours.

5. When you join our Get Fit Boot Camp program your success is guaranteed. You will no longer be among the 92% who will let go of their fitness goal around January 20th. You’ll be in an elite group who put their money where their mouth is. After your first 30 days you will be a new person. A person with a body of armour that can with stand any obstacle!

Our clients meet their goals – the only question for you is what are you waiting for?

We predict that 2011 will be an amazing year. Come prove us right
Take our 30 Day Get Fit Challenge for only $89!
Call or email today to get a jumpstart on your best year yet.
p: 262.781.0418                      e: getfit@axiom-fitness.com

We have a special offer for all youth athletes (12-18 years old) who want to dominate the playing field. Discover how to increase speed, agility, strength, and flexibility For only $25!

We are confident our youth athlete development program will improve your athlete, but talk is cheap!

That’s why we want to prove it to you!

So, during winter break is the perfect time to test drive our program.

Training Schedule: (All sessions are 50 minutes. Only 10 athletes per time slot)

Monday 12/27
1pm, 2pm, or 3pm

Tuesday 12/28
1pm, 2pm, or 3pm

Wednesday 12/29
1pm, 2pm, or 3pm

Thursday 12/30
1pm, 2pm, or 3pm

Athletes can come every day to get the full experience!

Our youth athlete program is geared towards the serious athlete. We want athletes who are dedicated and passionate to their sport!

This opportunity is only available to the first 20 athletes who sign up!

Again, only 10 athletes per time slot so reserve your time today!

Please give us a call at 262.781.0418 to reserve your spot.

Hello Friends,

It has been a while since we had a blog post. I apologize for that and I am going to make an effort to post more frequently.

Today’s topic is about speed development for young athletes. I have taken an article from Brian Grasso, founder of the IYCA for which all of the coaching staff at AXIOM is certified through. It will help clarify and explain our approach to creating fast athletes.


The Truth About Improving Speed in Young Athletes – Part I

Brian Grasso

There are lots of theories about improving speed (especially with young athletes). This ongoing series by Brian Grasso gives you his insightful perspective about how young athletes should really train for improved sports performance!

You see the promotional material everywhere. From sporting-based magazines to television and radio commercials. SPEED TRAINING! Speed… an elusive commodity that all successful athletes require. But how should younger athletes develop it?

A key element to consider when working with teenaged athletes is the degree of growth they are currently experiencing. A growth spurt occurs when bones elongate from the proximal and distal ends. Osteoblastic activity occurs which makes the bone both longer and eventually stronger. Needing attention during this however, is the impact bone growth has on the muscular system. Bone grows significantly faster muscle. The implications of this are that during and shortly after a spurt, the entire muscular system is placed under a great deal of strain (which typically accounts for why adolescents incurring growth are often sore). Picture this from a practical perspective. Make a fist with both hands, but stick your first fingers out. Hook an elastic band around both your left and right outstretched fingers. Now slowly pull your hands apart from each other. What happened to the elastic? It got very stretched out and was placed under significant tone. That is exactly what happens to your muscles when bone grows. Elasticity is decreased while tone is increased.

Another issue plaguing adolescents during growth is awkward movement. This is a similar type of situation as the muscular tone issue; bone growth happens faster than the body’s ability to reorient itself to the new length. All of the habits we exhibit, from our thought patterns to the way we move, are housed as ‘facts’ in pathways cut into the brain. Once ingrained, these pathways are difficult to alter. Everyone has habitual ways of performing tasks. Brushing your teeth, as arbitrary as that sounds, is a perfect example. You likely have a ‘set’ way of brushing your teeth, whether that means you ALWAYS start on one side, or ALWAYS start with a particular brushing pattern, the fact is you have a ‘set’ method. Now, next time you brush your teeth, actively try to perform it a ‘different’ way. Start on the other side, uncap the tooth paste with your other hand; someway or another, just try something completely different. As you think about the ‘change’ you will most certainly be able to do it. In time however, when the challenge of this article is no longer on the front of your mind, you will start brushing your teeth again without giving it a second thought. The last thing you do before you crawl into bed, or the first thing you do when you wake up in the morning. Either way, it will return to being a mindless task. What will happen then? You will revert back to performing it the way you always have. Simply put, it is an ingrained pathway in your brain.

Now, when youngsters experience growth, their awkwardness can be explained simply by the fact that their bodies are now longer and more dense than their brains remember them to be. You try taping a six inch extension of wood to the end of each of your arms and see how much stuff you bang into! Kids going through growth are awkward for a reason: the Central Nervous System, which is responsible for all movement, no longer has a grasp of where the body is in relation to peripheral objects and to itself.

So, you have a growing athlete who is 14 years old. How many times have you seen or heard those ‘qualified’ fitness professionals state that this is the age at which young athletes should start training hard for speed, power and hypertrophy? Load up the weights (or better yet, put them on strength machines where they will be ‘safe’), start counting out the plyometric drills and let’s get this kid onto the high speed treadmill for some speed/anaerobic conditioning! High performance sports training, here we come!

Give me a break.

You have an awkward athlete who is lacking optimal coordination and possesses a severely toned (and likely restricted) muscular system. Adding speed, power and hypertrophy training right now could not only be less than optimal from a developmental perspective, but also potentially harmful. Having said that, walk into any ‘sport training’ facility right now and you will see young athletes pounding out set after set of sprints on the treadmill and rep after rep of jumping drills. Very often, you will also find that same ‘qualified’ trainer doing little more than offering encouragement and counting the number of ‘back and forth’ jumps an athlete did during a 30 second time frame.

While there are several factors and key points of programming for young athletes, one of the most overlooked is the technical aspects of both lifting and movement. An athlete who does not move well and efficiently is an inferior athlete. Yet rather than teach, correct, understand and discuss the science of efficient movement with young athletes, many ‘qualified’ experts opt instead to merely count repetitions. Why? Because showing an increase in the number of reps an athlete can perform is a tangible sign of improvement which can then be translated into marketing to both the parents of the athletes (sign your 14 year old up for ANOTHER 6 weeks of training) as well as to the market at large. ‘Before’ and ‘after’ scenarios are eaten up by our society and if the training facility can show folks that ‘junior’ will be able to run at 13 miles an hour on the treadmill rather than just 10, than they are going to get paying customers.

Lost in all of this is the long-term development of the athlete. What happens AFTER the six weeks are over? Are they better athletes, more in shape or merely more able to perform the particular drills that the facility takes them through?

Thanks Brian! We believe in the long-term approach to developing athletes. There is no quick fix when it comes to becoming an athlete. It is journey filled with constant learning, progression, assessing, building confidence, and fun! Look for Part II coming soon!


Luke, Jsy, John, and Alicia